Stop focusing on customers and employees!

In recent times we see a huge rise of companies stating that they are employee first or customer first company i.e. customer centric & employee centric, an organization which is out-side in and not inside out. I’m sure you have heard all of this before. But is this a recipe for success? In this blog I would like to challenge this and provide you with a different perspective.


In our companies’ employees are our most valuable assets, they are the ones who build services or products for our customers to consume. But are employees just employees or are they in-fact also people? I’m sure you will agree with me that all employees are also people who come from different backgrounds, have different opinions, different experiences, ideas, challenges etc. So why do we continue to talk about employee first, employee centric etc. Why not instead focus on the individual person instead and focus on their strengths and provide them with the best foundation for them to succeed? Because if we as an employer manage to make every person in the company seen, heard and engaged in the company’s mission – won’t success be the result?

Why aren’t I mentioning people’s weakness and how we should overcome them? Let’s go back to when you employed the new addition to your team, did you employ them because of their strengths or weaknesses? The answer is obvious, but does this mean we should never coach our people when something isn’t right? Of course not, however it’s about how we do it and for this to work there is one vital key ingredient which this person must have, and this is – to be humble and always have a willingness to develop. Then the person will be open to new ideas and other viewpoints than their own and that is when you will build a successful team with everyone bringing the best they have to the table.


Customers are so important and they help us to develop, they provide us with new areas to explore and of course they pay our bills and put our food on the table. Without our customers we wouldn’t have a company so you could easily argue that customers are very important for any company to succeed. But is it really the customers who make this happen or is it actually the people at the customer who enable this?

Employees are about the people and the same argument goes for customers, every interaction with our customers is with people. That’s why, as stated in the beginning of this blog, we need to focus on the people who we work with at customers. Focusing on understanding their challenges, what are keeping them up at night, what is required to make them successful and how we can help to enable this. Because if the people at customers are successful won’t that also result in the success of the customer?


At TIQQE we believe in people intimacy, we believe in focusing on the individual who ever you are, whether or not you are a customer, an employee or a partner. The main focus is how we enable success for you and in most cases, the people we meet are the people who can answer that question. How we get there? Let’s do that together.

We don’t come to you with a ready-made solution and thinking this will be the solution to your problem. We won’t turn to you as an employee thinking that we know where you are and what you want to achieve without hearing this from you. Together we can help you develop in the direction you desire.

Let’s focus on people intimacy!

As a child I was always told that a problem shared is a problem halved, so if you have a challenge facing you or looking for new employment where the focus is on you as an individual, then please don’t hesitate to reach out.

Sales and Marketing

“Ingen spaning, ingen aning”

This is a saying that my late father-in-law used to say to me. He was a high ranking Colonel in the Swedish Army. When in war he argued, you need to constantly adapt to what the enemy does to avoid casualties and gain advantages and that’s why scouting is an important part of military activities. Even if it’s hard to do a direct translation, the essence is “if you don’t scout your environment, you don’t have a clue of what’s going on”.

However, you don’t need to be at war to see the value in scouting the environment to be able to adapt. It’s equally important in sales and marketing. If you don’t understand your customer, you can’t evolve your offerings and be relevant. In the tech industry, many start with the technology and work from there to figure out how the tech can attract customers. There is a famous youtube video of Steve Jobs returning to Apple and explaining why that doesn’t work and argues that you have to start with the customer and work backwards from there. Jeff Bezos and Amazon shares the same thinking and practice the “working backward process” which starts with a specific customer need instead of in product features.

This seems very logical and given for most of us but surprisingly few practice it. At TIQQE, we talk to a lot of potential customers every week and the reason we do that is not because we want to convert all of them to buying customers. The main purpose of our outbound sales is to try to understand where the market is, what kind of challenges they’re facing right now and how we can help. We use that intel to develop offerings and capabilities that really address potential customers current challenges. A simple but good sales strategy and it enables us to be as relevant as possible to our target market – today and tomorrow.

Many companies tend to loose focus and interest on the market over time and spend most of their time and focus on internal enhancements and organizational redesigns. That’s a dangerous path which many companies have suffered from during the years. Kodak, Blockbuster and Borders are just a few common examples but the list is growing, even in the Nordics. Once the market has moved beyond your offering, it’s downhill from there and many are left with cutting prices as the only competitive strategy.

It’s even more important to understand the market today as technology is disrupting industry after industry. There’s a quote from Bill Gates saying “we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. I believe that’s true and that scouting your environment is an important part of understanding the change ahead to be able to adapt in time.

“Ingen spaning, ingen aning” – Ingvar S Klang, former Colonel in the Swedish Army


Meet Rebecca from IHM Business School

We love people who wants to learn and challenge the present so when we got the opportunity to host Rebecca for her practice in her studies at IHM Business School, we grabbed it. Meet Rebecca, an ambitious young woman who wants to make a difference in the IT industry within sales and marketing.

Rebecca Kressner is a first year student at IHM Business School in Gothenburg. Rebecca is born and raised in Oslo and with main experiences from the retail industry but are now living in Gothenburg. She study sales and marketing and are looking forward to a professional life within the IT industry where she wants to make a difference. The industry needs more women and sales representatives who focuses on what’s best for the customer so we’re happy to inspire in any way we can.

We asked a number of questions to Rebecca.

What did you know about TIQQE before you started?

I knew TIQQE was an innovative company with values like always being nice.

Why did you want to join TIQQE?

I wanted to join TIQQE because I believe that it’s a company that is one step ahead and is helping the society to develop towards the future IT solutions. Also, because the company quote “Enable ideas, challenge the present, never stop learning and always be nice” really spoke to me and are company values that I want to be a part of.

What was your first impression of TIQQE the first week?

My first impression the first week at TIQQE was that the people working here are extremely passionate and have a great experience and knowledge of how to run a business, but still with a humble approach.

What is your role at TIQQE?

My role at TIQQE is as a Sales Intern. I attend my first year at IHM Business School in Gothenburg.

How has your fist time been at TIQQE?

My first time at TIQQE has been very educational and valuable, and of course very exiting to meet a lot of new talented people.

What are you looking forward to in the nearest future?

I am looking forward to learning even more, to put what I’ve learned into action. Also, to develop further within TIQQE.

What do you know about TIQQE now?

I know that TIQQE is a structured company with focused employees who have the customer’s best interest in mind. A company just in the beginning of its’ journey, TIQQE is the future!

Thanks for sharing Rebecca!