Sales and Marketing

Market Outlook 2021 part 1


We have entered the last month of the first quarter of 2021.

In this blog we would like to share what we are seeing in the market and what we predict for 2021. Prediction is always difficult and depends on where you are getting your data from, but we are looking at what we are hearing within the market, from customers, potential customers, and of course market analysis.

In the Swedish market since 2007 there has been a shift of IT-spend moving from central IT to business IT, and this year we see a reversal where business IT spend is moving back to central IT. We usually see this during a recession but now we are seeing this from the effect of Covid and the impact it has had on the market.

What happens when moving from Business IT to Central IT is that we are going from decentralized to centralized IT-Spend. The challenges that this creates is that the organizations have data across the business which increases the risks of security breaches, GDPR implications etc.

The question this raises is, what need will this generate in the market? And what we are seeing is a large uprise of needs for integration and security. Now when the trend is to centralize we need to of course enable control of the data and know where it is and most importantly that it’s secure.

At TIQQE we are amongst the market leaders within integration and work closely with many of our customers within this area. We develop our integrations which technically are state of the art but not dependent on expensive hardware, licenses, upgrade projects and most importantly you can get started straight away.

We call this service “Serverless Integration As A Service”. Please see blog for further details: Serverless Integration

So if you are facing integration challenges ahead, make sure to reach out!     

Jacob Welsh

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